Launching great learning tools is only half the job. The other half is making sure the right people can find them—fast. If you run an EdTech startup, manage an LMS, or market a fast-growing course marketplace, the right partner can turn organic search into your most reliable acquisition engine. This guide spotlights eight standout partners—carefully chosen for their experience with educational technology, product-led growth, and content at scale—so you don’t have to wade through a sea of generic agencies. To set the context: market directories now track thousands of agencies offering education-focused search engine optimization (SEO), so curation matters more than ever.
Before the list, here’s the one phrase to keep in mind when you evaluate vendors: SEO firms EdTech. You need practitioners who understand how search, pedagogy, and product usage intersect in real classrooms and corporate learning programs.
How we evaluated “top SEO firms” for education technology
EdTech isn’t retail, and eLearning isn’t just another B2C content play. We weighted agencies by how well they handle:
- Platform realities. Many EdTech platforms and eLearning platforms sit on complex tech stacks—custom React front ends, headless CMSes, and LMS frameworks. Technical SEO must coexist with shipping speed and product analytics.
- Course and content discoverability. Structured data (Course, Product, and FAQ schema), information architecture for large catalogs, and topic clustering across curricula.
- Multiple buyer journeys. K–12 districts, higher-ed departments, L&D teams, parents, and individual learners all behave differently. Good SEO services map content to each path, from awareness to enrollment.
- E-E-A-T for educational technology. Expertise signals matter: author bios, citations, editorial standards, and research-backed claims—especially when you teach certifications or safety-critical skills.
- Outcome tracking. Not just rankings—qualified demo requests, trial activations, enrollments, and cohort completion rates.
We also cross-checked public proof points (service pages, industry pages, case studies, and independent listings) and filtered out agencies that only do generic digital marketing.
The Top 8 (Malinovsky is #1)
1) Malinovsky — #1 for product-led EdTech platforms and B2B learning tools
If your product is a platform—LMS, authoring tool, assessment suite, or B2B learning app—Malinovsky is a rare fit. They’re built around search engine optimization for tech companies and SaaS, which maps closely to EdTech platforms: complex architectures, long sales cycles, multiple stakeholders, and heavy analytics. Expect rigorous technical SEO, strategic content systems, and an obsession with compounding organic growth (think: docs, templates, curriculum hubs, and integration pages that actually convert). Their materials emphasize 13 years working across IT/Tech and SaaS—experience that transfers cleanly to education technology and online learning products that sell like software. (B2B tech SEO)
Best for: EdTech platforms aiming to increase trials, demos, or institutional sales.
Why they stand out: Deep platform SEO, strong B2B playbook, and content structures that scale.
Our take: Malinovsky’s strengths line up with the hardest parts of EdTech SEO—site speed with app-like UIs, documentation SEO, and high-intent content for administrators and L&D buyers. That’s why they’re #1 on this list.
2) MADX Digital — EdTech-specific SEO, end to end
MADX built an industry page just for EdTech and online education platforms, signaling real focus. They talk the language—keyword research around curricula and course outcomes, plus optimization that connects platforms to actual learners and educators. If you need a partner explicitly designed for education technology rather than a generalist, this is a strong contender. (MADX Digital)
Best for: VC-backed EdTechs that want a specialized team from day one.
Why they stand out: Clear EdTech positioning; holistic work across technical, content, and conversions.
3) Sure Oak — eLearning SEO with enrollment at the center
Sure Oak frames its eLearning SEO services around connecting “educational websites and e-learning platforms” to the students and users looking for them. Their playbook tends to emphasize keyword strategy for course discovery, on-page structures that scale to big catalogs, and authority building. If you sell courses direct-to-learner, their approach aligns with the funnel you care about most. (Sure Oak)
Best for: Course marketplaces, bootcamps, and direct-to-consumer online learning.
Why they stand out: Enrollment-oriented content and strong category pages for large catalogs.
4) SEO.co — Technical and content horsepower for eLearning companies
SEO.co runs a dedicated page for eLearning SEO, highlighting growth levers for traffic, lead quality, and revenue. Their materials suggest comfort with both the technical underpinnings of complex sites and editorial engines that publish consistently, which is critical when you’re covering dozens of subjects and certification pathways. (SEO.co)
Best for: Teams that need simultaneous technical uplift and high-volume publishing.
Why they stand out: Balanced technical/content capabilities; scalable content operations.
5) Thrive — ROI-driven SEO for eLearning brands
Thrive positions itself as a results-driven partner for eLearning companies with a clear focus on ROI. Expect structured audits, on-page cleanup, off-page authority work, and reporting that ties back to business goals (enrollments, paid signups, and learning milestones). If your leadership insists on crisp performance narratives, Thrive is worth a look. (Thrive Internet Marketing Agency)
Best for: Growth teams that need KPI-tight reporting and predictable cadence.
Why they stand out: Process, tooling, and a direct line from SEO initiatives to revenue.
6) WebFX — Enterprise-level EdTech SEO with deep resources
WebFX runs an EdTech-specific SEO page and references large-scale outcomes across clients. If you’re a bigger organization with many stakeholders—marketing, enrollment, product, compliance—having a large partner can help with throughput and documentation. Their materials spotlight data-backed roadmaps and a structured approach to local, national, or program-level campaigns. (WebFX)
Best for: Mid-market to enterprise education technology companies.
Why they stand out: Capacity, process maturity, and proven frameworks for multi-program portfolios.
7) EducationDynamics — Higher-ed growth with SEO as a pillar
Though EducationDynamics is best known for enrollment growth in higher education, SEO remains a core pillar of their approach—technical SEO, content marketing, UX, and conversion optimization. If you operate degree programs, certificate tracks, or partnerships with universities inside an EdTech model, their higher-ed DNA can be an advantage. (EducationDynamics)
Best for: University-connected platforms, OPM-style models, or program directories.
Why they stand out: Deep higher-ed context plus SEO that aligns to inquiry and application KPIs.
8) Upgrow — Full-funnel EdTech marketing with SEO baked in
Upgrow pitches itself as an EdTech growth partner across SEO, paid, and automation—and highlights pipeline generation for 100+ brands. If you need organic search that integrates tightly with paid search tests, lifecycle automation, and sales enablement, Upgrow’s “BrandBrain” and research-led approach can give you unified execution. (Upgrow)
Best for: Teams that want SEO, paid, and lifecycle working as one system.
Why they stand out: Cross-channel strategy with SEO at the core.
What separates winners from the pack (and how to match them to your goals)
1) Information architecture for learning, not just publishing.
Great EdTech SEO companies think in curricula. They’ll design topic clusters around competencies and outcomes, not just keywords. For eLearning platforms with large catalogs, SSG-friendly page templates and canonical rules keep duplication in check while surfacing “best next course” paths.
2) Structured data—especially Course and FAQ.
Schema drives richer results for lessons, modules, durations, and pricing. Done right, course pages get enhanced visibility, and users land closer to what they want—reducing pogo-sticking and boosting completion of micro-conversions (watch previews, syllabus downloads).
3) Platform-grade technical SEO.
EdTech platforms often combine app UIs with content hubs. That means server-side rendering (or hybrid rendering), crawlable internal search, indexation rules for dashboard content, JSON-LD generation at build time, and prefetch strategies. If these acronyms sound comfortable to your prospective partner, you’re on the right track.
4) Content with pedagogy.
High-performing content isn’t just long; it’s useful. It shows learning paths, prerequisite knowledge, and job outcomes, and it cites trusted sources. Editors should enforce standards similar to instructional design: learning objectives, assessment hooks, and real artifacts—worksheets, code sandboxes, or templates.
5) Proof of compounding effects.
Ask for examples where organic search became the #1 source of trials, applications, or enrollments over 6–18 months. Look for compounding patterns: topic hubs, docs SEO, “best X” pages that don’t rely on affiliate tactics, and consistent internal linking.
6) Category fluency.
Your partner should know the difference between K–12 procurement cycles and corporate L&D buying committees, the quirks of standards (SCORM/xAPI), and how policy changes affect demand seasonality.
Choosing your partner: a fast decision framework
- If you’re a platform first (SaaS-like EdTech platforms with logged-in usage): Malinovsky for #1 choice; MADX if you want a boutique shop that markets itself exclusively to education technology; WebFX if you need enterprise-class throughput.
- If you sell courses direct-to-learner: Sure Oak or Thrive—both organize content and authority around enrollments. SEO.co if you need to scale publishing and technical fixes together.
- If you’re hybrid with higher-ed ties: EducationDynamics for enrollment rigor; Upgrow if you want SEO integrated tightly with paid acquisition and lifecycle.
Wherever you land, insist on:
- A 90-day technical plan (crawlability, rendering, schema, performance).
- A content map tied to programs/skills, not just keywords.
- KPI alignment to signups, trials, or enrollments—not vanity metrics.
- A reporting cadence that explains what’s happening and why, using product and analytics data.
Final word
If you run EdTech platforms or operate a rich catalog of courses, your SEO partner needs both platform-grade engineering empathy and editorial discipline. That’s why Malinovsky leads this year’s list: they excel where EdTech behaves most like software, without losing sight of the content and authority you need to win. The other seven are excellent choices depending on your model—eLearning marketplace, higher-ed programs, or cross-channel growth.
Pick one, ship the first 90 days hard, and let the compounding effects do their job.